| Titre : | Anthro-vision : how anthropology can explain business and life |
| Auteurs : | Gillian Tett, Auteur |
| Type de document : | Ouvrages |
| Editeur : | Random House, 2021 |
| Autre Editeur : | London : Penguin Books |
| ISBN/ISSN/EAN : | 978-1-84794-287-6 |
| Format : | 1 vol. (282 p.) |
| Langues: | Anglais |
| Catégories : |
[Eurovoc] ÉCHANGES ÉCONOMIQUES ET COMMERCIAUX > consommation > consommateur > comportement du consommateur [Eurovoc] SCIENCES > sciences humaines > sciences sociales > anthropologie sociale et culturelle |
| Tags : | social aspects |
| Résumé : |
4e de couv : "For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of consumers and businesses at home.
In Anthro-Vision, Gillian Tett - bestselling author, Financial Times journalist, and anthropology PhD - reveals how anthropology can make sense of people's behaviour, in business and beyond. She outlines how anthropology helps explain consumer habits - revealing the 'webs of meaning' that underpin how we shop, and unpicking the subtle cultural shifts driving the rise of green investment. She explores how anthropology can shed light on the workplace, identifying the hidden tribes within the office, and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives, too: helping us make better decisions, navigate risk - even work out what our peers are really thinking. Along the way, Tett draws on stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors, all to reveal the power of anthropology in action. The result is a wholly new way to make sense of human behaviour. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision." |
| Note de contenu : |
Part 1 : Making the "strange" familiar
Culture shock (or What is anthropology anyway?) Cargo cults (or Why did globalization surprise Intel and Nestlé?) Contagion (or Why can't medicine alone stop pandemics?) Part 2 : Making the "familiar" strange Financial crisis (or Why do bankers misread risks?) Corporate conflict (or Why did General Motors' meetings misfire?) Weird westerners (or Why do we really buy dog food and daycare?) Part 3 : Listening to social silence "Bigly" (or What did we miss about Trump and teenagers?) Cambridge Analytica (or Why do econimists struggle in cyberspace?) WFH (or Why do we need an office?) Moral money (or What really drives sustainability?) Conclusion: Amazon to Amazon (or What if we all thought like anthropologists?) |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 007660 | RHSO 425 | Livre | Centre de documentation du CERDI / Ecole d'Economie | Salle de lecture | Disponible |
